Market research proxies: Residential IPs for viewing overseas markets in local time
Market research proxies allow you to gather publicly available web information from multiple countries as seen by local users. Use IPKite’s rotating residential proxies to select countries and cities, comparing news, reviews, job postings, and price information on the same criteria.
Why proxies are essential for market research
When researching overseas markets, the information seen by local users is key. News sites, review sites, job boards, and regional malls prioritize content based on the user's country. Local IPs ensure accurate comparisons by accessing regional rankings and content.
Collecting data from multiple countries on the same day under the same criteria clearly reveals market differences. Using proxies allows you to investigate multiple markets simultaneously from one office.
Data gathered via local IPs reflects what local users actually see, making it a reliable basis for research reports.
IPKite proxies for market research
Rotating residential proxies are recommended for market research. Simply change the country code to collect data from the same types of sites across multiple markets, and specify cities to compare differences between urban and rural areas. Purchased GBs have no expiration, so you can continue using leftover traffic for quarterly research.
For research requiring app market rankings or mobile-specific screens, use mobile proxies. You can receive screens tailored to mobile users and compare mobile markets on the same basis.
- Country Comparison: Opening the same site with IPs from multiple countries
- City comparison: View search result and price differences between capital and regional cities
- Regular monitoring: Unused GB rolls over to next cycle
Recommended settings for market research proxies
When collecting data from multiple countries on the same day, split tasks by country to synchronize collection timings for accurate comparisons.
| Item | Recommended value | Reason |
|---|---|---|
| IP method | Rotating | Fetch multiple pages with balanced distribution |
| Country | Entire target market | Compare using same-day criteria |
| City | Only When Comparing Regional Differences | Metro vs. regional comparison |
| Language | Local Language Page Address | Capture Content Seen by Local Users |
| Save | Store by country and date | Market comparison and trend analysis |
Market research setup example
Adding country codes to your list expands your target markets. Use the same code to sequentially visit multiple sites.
import { ProxyAgent, fetch } from "undici";
const markets = ["us", "br", "in", "id"];
for (const cc of markets) {
const agent = new ProxyAgent("http://USERNAME-cc-" + cc + ":PASSWORD@gw.ipkite.com:7000");
const res = await fetch("https://reviews.example.com/category/laptops", { dispatcher: agent });
console.log(cc, res.status);
}Market research cost example
Collecting 50,000 review and listing pages in each of 10 countries means 500,000 requests. At about 80KB per page that is about 40GB, and entering 40GB directly applies the 10GB bundle price ($3.30 per GB), for $132.00.
If you conduct quarterly research, it’s cost-effective to purchase a larger bundle for the year. The purchased GB remains until the next research, and the price per GB is lower.
| Research scale | Required Traffic | Estimated Cost |
|---|---|---|
| 3 countries x 20,000 pages | Approx. 5GB | $18.75 |
| 10 countries x 50,000 pages | Approx. 40GB | $132.00 |
| 20 countries x 50,000 pages | Approx. 80GB | $264.00 |
Market research data sources
Public web data used in market research varies widely. Combining multiple sources provides a more comprehensive view of the market.
- Local News Sites: Industry updates, regulatory changes, new business announcements
- Review sites: Customer evaluations of products and services
- Job Sites: Industry-specific hiring scale and growth areas
- Local Malls: Price ranges, popular products, number of sellers
- Map/Regional Info: Number and distribution of businesses by region
- App Market: Country-specific App Rankings and Ratings
Purchase market research proxies
Market research proxy purchases are based on the number of countries and pages to be researched. Since purchased GBs have no expiration, you can buy generously and use them as needed, even if your research schedule isn’t finalized.
The purchase process involves topping up balance, selecting products and quantities, and receiving connection details. Connection details appear immediately on the member screen post-purchase.
- Test research across multiple countries: 5GB-10GB
- Regular monitoring: 25GB-100GB
- Annual Research: 500GB+
Best practices for market research
Research utility varies significantly by organization method.
- Public Information Utilization: Research Using Publicly Accessible Pages
- Check Terms: Review each site's terms of use and robots.txt first
- Privacy-first: Analyze aggregate values excluding personal details like names/contacts
- Record sources: Include collection date, country, and address for easy verification of results